Title: World of Steam
Agency: BBH, New York
Production Company: Partizan, Los Angeles
Director: Nagi Noda
show more credits
A steam clean has never been this cute.
| Headlines | Hide |
|
•JPC, SAG AND AFTRA AGREE TO EXTEND COMMERCIALS CONTRACT> After weeks of speculation, the news was made official today (Aug. 27) - the Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the advertising industry’s ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) have jointly announced a six-month extension of the current commercials contract. This extension, which lasts to March 31, 2009, adds six months to the previous two-year extension agreed to by all parties, which would've expired on Oct. 29, 2008. •BOARDS ADVERTISING WOMEN OF EXCELLENCE CALL FOR NOMINEES> Advertising's Women of Excellence are leaders who have made significant creative and business contributions in the international advertising and commercial production communities. These creatively distinguished, inspirational leaders will be profiled in the October issue of Boards Magazine. You have until Sept. 8 to nominate your choice for Advertising Women of Excellence in three categories. For complete details, click here. •CSI CREATOR ANTHONY ZUIKER TO KEYNOTE BOARDS CREATIVE WORKSHOP IN LA> Save the date - Sept. 18 - as it marks the first appearance of the inspiration-packed Boards Creative Workshop series in Los Angeles. Among the highlights will be a keynote presentation from Anthony Zuiker, creator and executive producer of the hugely popular CSI franchise, who will explain how to effectively create a brand experience through cross-platform storytelling. Sponsored by Human, Wiredrive, Raleigh Film Studios and Digit, the LA edition of the popular BCW series will touch down at the gorgeous Freud Playhouse at UCLA. The half-day event, chaired by Deutsch LA president & CCO Eric Hirshberg, promises an afternoon of insight and illumination into the state of creativity today. Click here for more info. •BRANDED CRIME SERIES 'COMA' PREMIERES ON CRACKLE.COM> A year ago, Boards reported that "Coma", a branded crime series of "mobisodes" starring Michael Madsen and directed by Anonymous Content's P.R. Brown, was looking for brand sponsorship. Last Friday, producers announced a deal with Sony Electronics that will see the seven-episode series distributed as webisodes across a variety of platforms, including the Sony Entertainment-owned online TV channel Crackle.com, YouTube, AOL and AT&T and Verizon Wireless mobile platforms. They will eventually end up as a DVD magazine insert in October. Produced by Drew Fitzgerald and Stefan Haller from WMIO and Miguel Melendez at Overbrook Entertainment, "Coma" stars Madsen as a crime syndicate leader in a noir-esque city who partners with the mayor to take down a crime boss. The show will costar George Hamilton and Sony's new line of VAIO computers. Watch the first episode, which is now streaming online via Crackle.com. •CHANNEL 4 TO LAUNCH WEBSITE FOR ANIMATORS> UK broadcaster Channel 4 will launch 4mations,
a new video-sharing website for animators, in mid-September. The
project was created through a partnership between Channel 4, Aardman
Animations and Lupus Films and is promising talented animators all
types of incentives to upload original work, including a shot at
broadcast air time. •DAVID OREILLY IHOLOGRAM APP IDEA CAUSES TECH TIZZY> London-based director/animator David OReilly caused a stir in the tech blogosphere last week when his idea for a trippy new iPhone/iTouch app appeared on techie sites Wired, Gizmodo and Macrumors, among others. On Friday, the Colonel Blimp-repped director blogged a video of the iHologram, an app that combines anomorphosis and motion sensing that gives the illusion of a 3D hologram, starring a cat character he created for an animated webseries. Inspired by Hans Holbein's painting "The Ambassadors", the app is intended to use the iPhone's gyroscope to rotate on the y-axis, allowing viewers to look around the environment by turning the gadget. On Monday, his web host had to shut down his site due to a flood of visitors apparently under the impression the app was real, as opposed to an illustration of his idea. "I'm just an ideas person," he writes. "I'm no hardcore programmer. I'd be happy to collaborate with a developer or studio who wants to make it happen." View the video here. •TORONTO INTERNATIONAL FILM FEST LINE-UP ANNOUNCED> Hollywood will migrate north for 10 days in September to start the
Oscar rumor mill buzzing at the Toronto International Film Festival and a few familiar directors from the ad circuit hoping to
get in on the action. Epoch Films' Matt Aselton will premiere Gigantic,
his debut feature about a mattress salesman in love, starring Paul Dano
and Zooey Deschanel. Veteran feature and commercial director, Kathryn
Bigelow will present her new Iraq War film, The Hurt Locker as well as give a public talk. Harvest Films director Adria Petty will screen Paris, Not France, her documentary about America's favorite rich girl, Paris Hilton. (View the trailer here.) The festival runs from September 4-13. •STRAIGHT 8 GETS ARTSY> The Super 8 film programmers at straight 8 are set to screen their artiest shorts, including all 13 films screened during the Cannes Film Festival, at an event on September 7. Straight 8 'art' 2008 will take over Café 1001 in London's east side from 11:30am to 4pm. Advance tickets are available via the straight 8 website. The 2nd Dubai Lynx International Advertising Festival will take
place March 15-17, 2009 at the Palladium complex in Dubai Media City.
The deadline to submit entries is February 12, 2009. |
|
| People Moves | |
| Upcoming Events | |
| Advertising & Sponsorship Opportunties | |
| Sponsored Content | Hide |
|
Click images to view the April issue sponsored supplements
|
|
