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•RADIOHEAD RELEASES VIDEO SHOT WITHOUT CAMERAS> Radiohead has premiered a new video on Google, billed as the first music video to be shot without cameras or lights. Instead, "House of Cards" uses a scanning system called Geometric Informatics and the light detection and ranging system Velodyne LIDAR to scan and capture real-time, 3D imagery of vocalist Thom Yorke and a suburban cityscape. Zoo Films director James Frost (also one half of creative outfit Blip Boutique) first came up with the idea while collaborating with data artist Aaron Koblin on the Interpol video "Rest My Chemistry" (read the Boards story about the making of that video here). To see "House of CardS" and behind-the-scenes footage, go here. •WIEDEN+KENNEDY & CAREERBUILDER TEAM FOR IPHONE APP> For all of the frustrated workers out there looking to land a new job on the go, Wieden+Kennedy has created a new iPhone application for its client, Careerbuilder.com. Available since July 11 via Apple's App Store, the app takes advantage of the iPhone's built-in geolocation technology to automatically pinpoint the user's location and lists job listings in the vicinity with a simple keyword search. W+K pitched the idea and were part of the development team from conception to completion. For an online demonstration, go here.http://www.wk.com •CONVERSE'S INDIE 'ALL-STAR' COLLABO HITS WEB> Eager to
position itself as a "music-focused" brand on the occasion of its 100th
anniversary, sneaker label Converse has brought together a trio of
of-the-moment musicians - producer Pharrell Williams and his band
N.E.R.D., Santogold and The Strokes' Julian Casablancas - on the track
"My Drive-Thru". Released as a free digital download last week via , the song is part of a global campaign, created with New York's Anomaly, called "Connectivity" that features more than 20 bizarre minisites and a "My Drive-Thru" music video/commercial, helmed by Psyop directors Marie Hyon and Marco Spier. •W+K TOKYOLAB CELEBRATES 10 ALBUMS IN FIVE YEARS> Since 2003, Wieden + Kennedy TokyoLab has embraced the term "hybrid" with full force, using its connections in the music, art and design worlds to foster high-concept CD/DVD packaging for Japanese musicians such as DJ Uppercut, Hifana and Takagi Masakatsu. On the occasion of its 10th album release, the label is hoping to shift its "hybrid" projects into long-form, live action territory. This month, W+K Tokyolab will celebrate the completion of "Tokyo Ten", a blog/book/DVD project that features a retrospective on the past five years as well as all-new artwork and an original music video directed by Kosai Sekine. Read more here. •MORE STRAIGHT 8 SCREENINGS IN LONDON> Super8 film festival straight 8 will screen 75 original shorts over three nights during the Rushes Soho Shorts, July 28, 29 and 30. For a complete list of the films screening, head to the straight 8 website. You can also check out one of the shorts in the Boards screening room. "The Last Trip"premiered on the UK's Channel 4 and screened at straight 8's Cannes Lions event. It's directed by cardiologist-turned-director Malcolm Finlay and tells the story of the first Welshman in space. http://www.straight8.net •ADVANCED BEAUTY LAUNCHES PODCAST> Design studio Universal Everything's "Advanced Beauty" project culled a selection of international programmers, designers and animators to create digital artworks "born and influenced" by the sounds of musician Freeform. The initial collection of 18 films, including works by PepperMelon, PandaPanther, Robert Seidel, Carl Burgess and Minivegas, is being released via a weekly podcast on the "Advanced Beauty" blog. Plans are also in the works to release a DVD collection of the films this winter. To watch Buenos Aires-based PepperMelon's contribution, head to the screening room . To subscribe to the podcast, click here. •MIDSUMMER AWARDS WINNERS ANNOUNCED>The Cannes Lions are over but award-winning hasn't stopped in London. On July 10, the city's ad community gathered at Chelsea's Hurlingham Club for the 22nd annual Midsummer Awards. Fallon swept the awards, taking home six Golds for its work for Cadbury, Skoda and Sony Bravia as well as the Grand Prix for the Cadbury "Gorilla" spot. MJZ won the Palme d'Or for best prodco and Sonny, London's Fredrik Bond won best director. Other winners were Beattie McGuinness Bungay for its Carling work, TBWA\Chiat\Day for Skittles and RKCR/Y&R for BBC I-Player. To see the full list of winners, click here. •GLASS URGES ADLAND TO SCRAP PLASTIC BOTTLES>Veteran post house producer MiShawn Williams is spearheading a new program to rid the ad industry of plastic water bottles. GLASS asks companies to give up plastic bottles for a specified or indefinite period of time and donate the amount spent on water bottles to clean water and development programs. Companies participating in the program include droga5, Deutsch LA and @radical.media. For more info, check out the GLASS website. •FOX SPORTS ON-AIR DESIGN COMPETITION>The July 20 deadline to submit work to Fox Sports’ on-air design contest is fast approaching. Entrants can submit a :05 second ID that incorporates the Fox Sports logo for a chance to win software packages from Maya, Apple and Avid. The winning spot will also be broadcast on the station. For complete details, check out the contest website. |
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