•SETH MACFARLANE ANIMATES FOR BURGER KING> Burger King's endearingly creepy mascot The King is about to get a lot... creepier. The New York Times reports that Seth MacFarlane has animated three spots for the fast food giant to run as pre-roll ads before the Family Guy creator's "Cavalcade of Cartoon Comedy" for Google's AdSense advertising system. Produced through bicoastal prodco Media Rights Capital, the spots will begin airing in September before 10 different "Cavalcade" episodes. In June, Google announced a landmark deal to create "Seth MacFarlane's Cavalcade of Comedy", a series of 50 original shorts to be distributed via web advertising as video clips rather than static banner ads.
http://www.mrcstudios.com

•LONDON AGENCIES TO CREATE LIVE ADS FOR '09 BRIT AWARDS> British broadcaster ITV has asked London's top creative agencies to pitch on an ambitious project that will see them create four ads to be filmed and broadcast live during the Brit Awards. The agencies selected will write, cast and produce the spot for whichever one of their accounts they wish for the four :60 slots. The ads will then be filmed and broadcast live from Pinewood Studios during the show, which was watched by seven million viewers last year. To read more, click here.

•CHEMICAL BROTHERS TEAM WITH GOOGLE EARTH>To promote the release of their greatest hits compilation Brotherhood, British dance act The Chemical Brothers will use Google Earth to create a music video for their latest single, "Midnight Madness". The band posted a brief online asking filmmakers to create a two-to-20 second clip inspired by "the insanity that goes on at the stroke of midnight and related to the specific point of origin", upload it to Google Earth and tag it to its exact location by August 25. The final video, which will be produced by London's Nexus Productions, will premiere on September 1 via a Google Earth channel and on The Chemical Brothers' YouTube channel.
http://www.thechemicalbrothers.com

Academy Films in London and bicoastal Park Pictures have signed a reciprocal deal to rep each other's rosters. Academy's roster includes Jonathan Glazer, Walter Stern and Nick Gordon and Park's roster includes Lance Acord, Joaquin Baca-Asay and Joachim Back.
http://www.academyfilms.com
http://www.parkpictures.com

San Francisco-based Mekanism has added directors/ former Mother creatives Dave and Rory to its roster.
http://www.mekanism.com

Knucklehead, London has signed Channel 4 creative services director Siri Bunford for UK commercials rep.
http://www.knucklehead.co.uk

Bicoastal Nonfiction Unlimited has partnered with Home Corp., London to rep the company's directors, including Barbara Kopple, Steve James, Stacy Peralta and Jessica Yu, for commercials in the UK.
http://www.nonfictionunlimited.com

Amsterdam-based agency BSUR has hired creative director Rob van Vijfeijken.
http://www.bsur.com

New York digital agency Freedom + Partners has hired former Firstborn studio director Tim Nolan as executive content director.
http://www.freedomandpartners.com

ICA Creative founders Jon Lewis and Dwain Schenk have launched the beta version of WhosCreative.com, an online portfolio site/social networking service for creative professionals. Users can create detailed profile pages, upload audio, video and photo files and create customizable portfolios.
http://www.whoscreative.com

Golden Square, London has promoted producer Dan Love to head of production.
http://www.goldensq.com

New York-based Sound Lounge Music & Sound Design has hired composer/sound designer Joel Corelitz and sound designer Phan Visutyothapibal.
http://sl.soundlounge.com

Bicoastal editorial company Union has hired editor/post producer Pablo Piriz.
http://www.unioneditorial.com

LA-based Villains has signed director Graeme Joyce for exclusive US spot rep.
http://www.villains.com

Bicoastal and international prodco Crossroads has added director/DP Ryan Gaw to its roster.
http://www.crossroadsfilms.com

New York-based creative editorial boutique Ultrabland has added editor Scott Harrison to its roster.
http://ultrabrand.com

Bicoastal NOMAD Edit has hired commercial and music video editor Brandon Boudreaux to the company's New York office.
http://www.nomadedit.com

New York-based music company Pulse has opened an office in Cape Town, South Africa headed up by executive producer Marc Algranti.
http://www.pulsemusicny.com

Seattle-based World Famous has promoted Andy Seaver to full-time editor.
http://www.worldfamousinc.com

Wilfrid Park in Toronto has signed directors FAQ, Dominic Cyriax and Michael Geoghegan of Spank Corp Ltd. to its roster.
http://www.wilfridpark.com

New London-based prodco Hook Films, which is headed up by Michael MacMillan, has signed director Robert Nylund for UK spot rep.
http://www.hookfilms.com

Cape Town's Gatehouse Commercials has hired producer Torben Bulbring.
http://www.gatehouse.co.za

Baltimore-based marketing communications firm Carton Donofrio Partners has named Ellen Moore as chief operating officer and Peter Gladstone as director of client services.
http://www.cartondonofrio.com